Tuesday, June 15, 2010

You can manipulate Google Search

Case in point: "Justin Bieber syphilis" Through a picture of a nipple and word of mouth rumor spread and everyone started searching and clicking links. Now this term is the most popular on google search.

All you viral marketers should be studying this event carefully. Something definitely was done right in promoting this.
What if this was for a product you wanted advertised and not Justin Bieber? Imagine the publicity you would see.

The key here is it was not in your face. It was subtle. It was something that people wanted to know more about.

Can your marketing team reproduce this for you? Yes "It can do that" you just have to do the research.

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